Venturing into the land of Internet communication and web marketing can feel both daunting and complex. Where should you begin? What do you need to know? Where will you find the time to explore and master this unknown territory?
Online Outbox has created simple steps to help you master your business’ online communications. Let’s begin with learning about “auto-responders” and what they can do for you.
An auto-responder is an email that is sent out automatically. You may have been the recipient of an auto-responder in the form of an “out of office reply” or an online order confirmation. Unlike the name implies, an auto-responder does not have to be in response to someone else’s initiated action. You can set up auto-responders to deliver pre-written messages at selected intervals to a specified audience.
Businesses use auto-responders to:
• Send sequential emails to prospects in their database
• Deliver newsletters, tips, and special deals on products or services
• Provide customers with instant confirmation for an action they initiate, such as a purchase or a request for more information
How can you maximize this tool?
Let’s say you want to introduce a new product line. You should:
Let’s say you want to introduce a new product line. You should:
1. Establish your goal, which in our example is to let people know you have a new product line available for purchase.
2. Devise your messages. Write a series of messages that introduce the features and benefits of your new offerings. Don’t be afraid to share why your company has adopted a new product line. Customers like to know and understand the businesses they choose to shop.
3. Demonstrate how your product is a solution to a problem your target consumer base may be experiencing.
4. Educate consumers about how to make an informed decision when comparing your products to those of your competitors.
5. Invite people to contact you with questions or try your products.
Now that you have developed a series of effective messages, simply follow Online Outbox’s step-by-step prompts. First you’ll title your message and choose from a variety of templates and fonts to customize your message. Next you can select your target audience and determine the dates and times you’d like your messages to be delivered.
Check in anytime you’d like! Online Outbox will always give you an up-to-the-minute report detailing the progress of your email campaign.
In the meantime, we’re here if you need us—and remember, you don’t need to give us your credit card to utilize our full-service trial period. So let’s get started. What will your first message be?
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