Each year businesses look for cost effective, innovative ways to keep their names in front of customers. Whether the sales manager, the marketing manager or the president of the company is tasked with making the final decision, some type of promotional calendar will likely be on the short list.
Why? The simple reason is that calendars aren’t thrown away. Calendars, especially prestigious custom calendars aren’t stuck in a drawer and, unlike pens and numerous other specialty items, aren’t tossed out until the end of the year. Calendars have a 365-day life span and some custom calendars are even then saved for their photos.
Fortune 500 companies keep calendars in their advertising budgets. Many create custom calendars that do double duty as a brochure by focusing on a product line or telling a company’s story.
For instance, a company that supports the arts could create beautiful custom calendars that portray an annual art event that they sponsor. A company celebrating a milestone anniversary could design custom calendars to commemorative its history. Other companies might select custom calendars to highlight their commitment to being Eco friendly.
Custom calendars can become an integral part of a company’s overall brand and can use the same typography and design elements used in annual reports or brochures. Custom calendars are not inexpensive, but they are a cost-effective way to remain top of mind with your clients.
Place custom calendars on your short list. Now is the ideal time to find out more about custom calendars, call toll-free 1-800-383-0439 or e-mail sales@calendarworld.com. Custom calendars may well be the best promotional dollars you’ll spend all year.
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