In our last blog, we discussed how to appear on potential customers’ radar. Each of your mass correspondences should contain at least one of the following:
1. Entertainment value
2. Education for consumers
3. Special offers or discounts
4. Relevant and timely information
5. Clever tips and tricks
Now how can you tell which of those types of communication is right for your business? It’s a question we were asked so much at Your Design Online that what started as a small division became an entire company on its own, and so Online Outbox was born.
Some companies just throw their messages out into cyberspace and hope for the best, but we like to take an approach that’s a little more scientific. And so came one of our strongest features at Online Outbox: Split Email Testing. We developed easy-to-use tools that track your message’s reception and open rate.
With Split Testing, you take the same core message and craft it several different ways. You send half of your audience a message written one way (say humorously) and send the other half of your audience the message written another way (say educationally-driven). Online Outbox tracks its reception and delivers you the numbers so you can then make an unbiased decision about how to proceed with your messaging. Split Testing allows you to fine-tune your presentation style and hone in on exactly what will elicit the best response from your customers.
Split Testing is one of the most reliable ways to test your campaign’s efficacy. If people don’t open your emails or you have an unusually high opt-out rate, it’s a strong signal that you need to further refine your company’s message.
For specific advice on how to turn your company’s message into a winning message, please contact a representative at Online Outbox. We have writers and consultants who have a birds-eye view of what’s working and what isn’t, and we’d be happy to share our expertise to help you capture and keep a large share of your market!
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