Did you have your website built or revamped last year? Has it been longer than that? If you’ve been looking around and putting two and two together, you’ve probably figured out it’s missing some pretty significant upgrades. Have you noticed “Like” or “Like us on Facebook” suggestions everywhere from physical media to websites? Just 12 short months ago, there was no such thing. How about those QR codes you see stuck on the bottom of posters and on magazines and newspaper inserts? Those little black and white squares offer people a chance to hop on your website with a simple scan of their smart phone.
If you don’t have either of these features associated with your business, it’s time you ask your development team, “What have you done for me lately?” and it’s time to integrate those features into your web-marketing plan.
What can the Like button and QR code do for your business? Certainly help you keep up with your competition and offer you a lot of credibility. How so? According to Entrepreneur magazine, Americans spent over $3.4 billion on mobile shopping last year. The same study indicates that spending on mobile phones is expected to reach $163 billion in the next four years.
How much of that should be your piece of the pie?
Additionally, consumers feel confident when spending with a company who has a strong likeability factor on Facebook. Peer approval places you eons higher than self-promotion and is truly priceless in the world of advertising.
Remember, when seeking a web developer to brand and promote your company, it’s important to look beyond brilliant designs and understand exactly how the company can work with you. Your presence on the Internet should keep up with the constant evolution of the web and the ways your customers use instant media to find your company and spend with you.
If your social media and web design firm hasn’t offered you these vital features, talk to them about it or start interviewing other Internet design companies. Your business cannot afford to be in the wrong hands!
We’re happy to answer any questions, any time. We can also help you link your Twitter account into your business so you can tweet breaking news, company specials, fun quips, announcements, and more. We can do the same with Facebook, LinkedIn, YouTube, and many more!
Many thanks for your readership!
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